Identity
Three marks.
One language.
The ASVANT identity works with three fixed brand elements that complement one another without replacing each other.
01 — Signet
The name becomes a symbol.
The circle conveys unity, continuity and cohesion. Within it, the letterforms merge into an independent geometry that does not need to be completely legible at first glance.
02 — Wordmark
Reduction with character.
The open A forms and generous rhythm give ASVANT its architectural, contemporary presence. The wordmark is the primary sender identity.
03 — Monogram
The personal signature.
A and S overlap to form an elegant secondary mark. The monogram is suited to selected applications, embossing and refined details.